Imagine you have some online content or pages that aren’t directly part of your main website. Perhaps you’ve created Web 2.0 properties (like a free blog on platforms such as Blogger or WordPress.com), cloud sites (content hosted on services like Amazon S3 or Google Cloud), or other supporting online profiles. These are often referred to as “lower-tier properties” because they don’t link straight back to your primary website.

A blog commenting blast is a targeted campaign where we strategically place comments on various blogs. The main purpose of these comments isn’t to get traffic to the comment itself, but rather to include a link to one of these lower-tier properties.

How Does it Help Your SEO?

You might be wondering, “Why would I want to link to these other online bits and pieces, rather than my main site?” The answer lies in how search engines like Google discover and understand content:

  1. Helping Google Find Your Content (Indexing and Crawling)
    Google uses “crawlers” (sometimes called GoogleBot) that constantly explore the internet, following links from one page to another. When these crawlers find a new page, they try to understand what it’s about and then add it to Google’s massive database, a process called indexing. Only indexed pages can appear in search results.

    Sometimes, these lower-tier properties can be a bit hidden from Google. They might not have many links pointing to them, making them harder for Google’s crawlers to discover. By placing links to these properties in blog comments, we’re essentially leaving breadcrumbs for GoogleBot. This helps the search engine find these pages more easily, leading to faster crawling and indexing.
  2. Strengthening Your Overall Online Presence (Indirect Backlinks)
    While these blog comments typically provide what are called “nofollow” links (which don’t pass direct SEO “power” to the linked page), they still serve a purpose. When GoogleBot follows a link from a blog comment to one of your lower-tier properties, it starts to recognise that property.

In many cases, once Google has crawled and indexed your tiered site, it might then follow any links from that tiered site to your main website. This creates an indirect path back to your primary online hub. It’s like building stepping stones that guide Google’s crawlers closer to your main website, reinforcing your overall online presence and showing Google that your content is connected and relevant.

In essence, a blog commenting blast helps ensure that all your related online content gets seen by search engines, contributing to a more robust and recognisable online footprint for your business.

Get a Blog Comment Blast Campaign here and get your web properties noticed.