In the process of creating a demo video for a new campaign, I selected a company outside of our client areas that was not performing well in GBP rankings.
I picked Appliances and I picked a smaller town in the UK to show what how powerful the Google Entity Stack service is even when directed to a GBP listing.
I won’t go into too much detail about the company as it was chosen because it was outside the top 15 in the area for the search term.
The listing is not optimised, no additional content, no website, a handful of reviews and nothing special or extraordinary.
Other companies nearby had 100+ reviews and had posts, images and website linked from the listing.
The Work
I initiated our Advanced Google Entity Stack with elements of the Local Google Stack (some driving directions). I did not add an RSS feed and some elements of the Advanced Google Entity stack.
I added AI generated content in the form of an article containing 2 keywords, and also added royalty free images as I had no images to use in the stack.
In a regular campaign, we would request a CTA banner to make the stack more appealing but we can always create a quick Call To Action header with your logo. image and an action button.
The Creation
We created a multiple Google Sheets, Google Docs, Microsoft Docx, Microsoft Excel, PDFs, Slideshow, TXT files, EPUB files and many more files and documents.
We also created a high power Google Cloud page with multiple elements added or embedded onto the cloud page, the cloud page is 95+ domain rating, the docs and sheets are 92+ domain rating – very powerful.
These are just a few samples of the output documents, there are calendar links, forms, epub files and much more.
With these files, you can share the PDFs and document files on sharing sites for a bit more link authority.
With the multitude of links, you can drive traffic to those links with other campaigns.
With the addition of the RSS feed into the stack, the GoogleBot and other search bots would have a reason to come back to the stack.
The Results
These results are not guaranteed or typical with every case and every GBP listing.
This particular Google Business Profile received a massive boost within 24 hours.
This is a very pleasing result for this business as they are now ranking well above their normal level meaning more sales and service calls when people search for their keyword for their service.
There are many factors that can affect your particular GBP listing ranking such as population, competition, optimisation etc.
This Google Entity Power Stack is one of our most cost effective services and can deliver results like this.
Our main GBP Optimisation service will keep you ranking higher and expand your proximity so people see you at the top from further than your exact locality.